Why You Should Get a Job in Marketing - TheJobNetwork

Why You Should Get a Job in Marketing - TheJobNetworkThe movie you want to see this weekend? Thats the result of a absatzwirtschaft push. The celebrity scandal on TMZ? Marketing and spin. (Any mention is a good mention, right?) The products you buy, the company names you recognizethose are all the results of the hard work of marketers. Marketing is mora important now than ever, with so many different forces competing for our attention, in-person and digitally. Marketers can be found in virtually every industry, working to make sure their brands are getting exposure.What Do Marketers Do?Marketers are people people, but theyre also data people. They take information about customers (demographics, spending power, needs and wants) and apply that to products and services to make them appealing to the kompetenzprofil customer base. Marketing professionals analyze the markets demand for their companys product or service, and turn that analysis into plans and strategies to promote directly t o people. They process information about the industry, and come up with plans to make a brand more visible or appealing to those most likely to buy or use it.What Skills Do Marketers Have?Marketing professionals need to have a solid base of communication and problem solving skills, which are the two main components of most marketing jobs. But those arent the only onesmarketers are very professionally well-rounded. Here are some of the most important skills youd need in a marketing career.Great CommunicationMarketers do lots of communicating every day, so its important to be able to speak clearly and personably with a variety of people. They need to be able to communicate strategies, plans, and results to people at all levels in their company. They need to be able to communicate with potential customers to sell a brand. They also need to be able to be storytellers, making it clear how strategy will turn into results.CreativityMarketing professionals need to be able to see the big pic ture, and make plans to achieve those bigger goals. That means often thinking outside of whats been done before, and reaching out in new and innovative ways to build a brand.Problem SolvingWhat is marketing, if not finding ongoing solutions to the problem of selling a brand or product? Marketers need to be flexible to adapt to changes in the market, or react quickly to feedback from users.Time ManagementDeadlines are a fact of life for marketers. Plans often have concrete schedules that need to be met. For example, if a new product is launching in May, the marketers have to be working months ahead of schedule to plan, make connections, and set up events, outreach, advertising, etc. well ahead of that date. Marketers also need to be able to respond quickly. If theres a trend to be capitalized on right now, waiting a month could be far too late.A Love for PeopleBeing a people person really helps in this career path, because its all about making connections and getting people on board. Being outgoing isnt a prerequisite for the job, but it definitely helps.Public SpeakingMarketing is often about presenting plans, strategies, products, ideas, results, successes, areas for improvement, andlast but not leastyourself. Marketers are often speaking in public, whether its in meetings or interacting with the public in general. If youre not great at public speaking, dont despairthis is a skill you can work on all the time, whether its taking classes in public speaking, or making more of an effort to move out of your comfort zone while in groups.Attention to DetailMarketers need to know the ins and outs of what theyre selling, and to whom theyre selling it. Gaps in knowledge, or cutting corners can mean serious missed opportunities, or worse, bad word of mouth for their brand.A Command of Social MediaSocial media especially has become a massive part of marketing over the past ten years, and that wont be slowing anytime soon. Its crucial to know what the big social media tr ends are, as well as being tech-savvy in general, so that youre using every possible tool to build your brand.Analytical ThinkingMarketers rely heavily on information, whether its scientific research, informal polls, or any kind of data, really. A good marketer needs to be able to take raw data (about users, product feedback, market trends, etc.) and transform it into action that will benefit their product.What Are the Marketing Career Paths?One of the best things about a career in marketing is how versatile it isand how versatile it makes you. Lets look at some of the potential career paths youll find in marketing.Brand ManagementBrand management means youre responsible for the public image and response to a particular product. This is one of the most common marketing careers, and probably the one you think of first when you think marketing. A brand manager is responsible for monitoring how a product performs in the marketplace, analyzing data around the market and customers, and s trategizing how to both maintain the brand and improve it.Example jobs Marketing Manager, Brand Manager, Product Development ManagerThe Pay This field has a median income of $124,850, per the U.S. Bureau of Labor Statistics.The Education Brand management marketing professionals typically have a Bachelors degree in marketing, geschftlicher umgang, or a related field.The Outlook This field is definitely growing, as the market gets ever more crowded with products and services. The Bureau of Labor Statistics predicts that this field will grow by at least 9% by 2024.Market ResearchIf youve always had a passion for stats and figures rather than salesmanship, this could be a great marketing career path for you. Market researchers take in all the data and information they can, and come up with a coherent picture of what the market truly looks like for their industry. They then come up with strategies about how to capitalize on that information, make a better product, and reach out to those customers.Example jobs Market Research Analyst, Market AnalystThe Pay This field has a median income of $62,150, per the U.S. Bureau of Labor Statistics.The Education Market researchers typically have a Bachelors degree in marketing, business, math, statistics, or a related field. Market research analysts at all levels should have strong math and analytical skills. Advanced market analysis positions may require a Masters degree.The Outlook We live in a data-driven society, and people who can wrangle that data effectively will be in very high demand. The Bureau of Labor Statistics predicts that this field will grow by 19% by 2024, much faster than average job growth.AdvertisingOne of the most traditional marketing areas (think Mad Men), advertising is heavy on strategy, messaging, and planning. In advertising, you come up with plans for selling a product or service, then oversee that plan from its embryonic concept stages to execution. Advertising marketing jobs typically mean workin g with a squad of creative/artistic, business development, and sales teams to make sure the plan will work best for the product.Example jobs Advertising Managers, Advertising Sales Director, Account Executives, Account Planners, Media Director, Media Coordinator, Media BuyersThe Pay Along with marketing managers, advertising managers have a median income of $124,850, per the U.S. Bureau of Labor Statistics.The Education Advertising professionals typically have a Bachelors degree in marketing, business, or a related field. Backgrounds in sales or graphic konzeption can be helpful in this field as well.The Outlook Demand will be growing for people who can plan and execute advertising campaigns. The Bureau of Labor Statistics predicts that this field will grow by at least 9% by 2024.Public RelationsFor better or worse, public relations professionals are the public face of a product, brand, company, etc. It cant hurt to have nerves of steel and the ability to stay calm under pressure, b ecause PR professionals are often the first line of defense when theres any nachrichtensendunggood or badbuzzing around in public. Public relations people specialize in spinning public perceptions of a brand, and troubleshooting when things arent so great. (Weve all seen PR peeps in action for politicians, celebrities, and companies that are in the news for one reason or another.) Public relations professionals are always there with a cohesive statement that supports their brand. Strong communication skills are absolutely essential for public relations jobs, because you speak for the brand.Example jobs Account Coordinator, Media Coordinator, Public Relations Coordinator, Public Relations Consultant, Public Relations Assistant/Associate, Public Relations SpecialistThe Pay Public relations professionals make a median salary of $56,770 per year, per the U.S. Bureau of Labor Statistics.The Education Advertising professionals typically have a Bachelors degree in marketing, business, comm unications, English, journalism, or a related field.The Outlook As long as there are brands and public entities, there will be public relations people needed to support them. The Bureau of Labor Statistics predicts that this field will grow by at least 6% by 2024.Marketing is a great field because it has tons of opportunities right now, and is an area where you can really grow. Its also flexible, meaning you can apply those skills in almost any industry. Whether you prefer being the one who analyzes data or the one whos out there throwing (figurative) elbows to get attention for your brand, theres a place in the marketing world for you.

Leadership Coaching Why Its Essential to Your Career Development

Leadership Coaching Why Its Essential to Your Career Development As a leader, you have a lot of responsibilities. Changing how you do things may not be high on your list of priorities in fact, it may not appear on that list at all. But leadership coaching is an important tool you shouldnt overlook. Its not necessarily about overhauling your leadership style and way of managing its about leadership development and learning effective strategies for bettering your company and yourself.Are you interested in using a leadership coach? Read on to learn about the benefits it can bring to your professional and personal life.What is leadership coaching?Usually conducted one on one, leadership coaching, also know as executive coaching, is a relationship between two individuals in which one person (the coach) advises another (the professional being coached) on managerial and other executive skills they need to be an effective leader. Coaches help their trainees develop strong leadership skills a nd reach their professional and organizational goals.Leaders may engage personal leadership coaches, or their organizations may hire coaches to work with their employees. You or your organization might engage a coach upon starting a new job or ascending to a leadership position in an existing one, or at any other point in your career. A coach may work with clients for weeks, months, or even years, depending on the goals and outcomes of the relationship.What does leadership coaching entail?Your coach may use a variety of methods to help you realize your leadership potential. The specifics of her approach will vary according to her particular professional coaching style. Some common methods include Gathering and analyzing data on the leaders behaviors and those within the organization, including the wertzuwachs of managers and team members Frequently meeting with the leader for established sessions to discuss plans and issues Offering guidance and helfende hand and addressing specific and general concerns Providing tools and resources, such as learning opportunities, technology, and reading materials Assisting with the setting and carrying out of goals Offering professional feedback on the leaders individual skills and progressWhat are the benefits of leadership coaching?Some people are born leaders. Others grow into the role. No matter where you fall on that spectrum, everyone can improve their leadership style and hone their skills. Here are four benefits of using professional coaching services1. Youll gain a new perspective.Its natural to be caught up in your and your companys day-to-day concerns, while losing sight of the bigger picture. An executive coach can provide an outside perspective and help you gain perspective yourself. Since the executive coach has probably worked with numerous clients and people from many different companies, she has insight into what works and what doesnt. Shell be able to tell you if a plan wont work and suggest other methods t o try instead. She can also help you discover new ways of tackling problems and how to best use the talents of your employees.2. Your company will perform better within your industry.Effective leadership is essential for your companys success. The direction of the organization, after all, depends on powerful leadership. Each coaching session you attend doesnt just help you grow on an individual level it also benefits your entire company. Youll develop new strategies and learn how to set more effective long-term goals for your company, which can lead to greater success as a whole. Your employees may be happier as a result, and the company itself may become more profitable.3. Youll gain confidence and self-awareness.New leaders, in particular, may worry about their skills and whether they have what it takes to lead effectively. Learning is essential to any role, whether youve been in it for a week or five years. No job stays exactly the same forever (and if yours does, it may be time to move on), so you should always seek out experiences to help you discover new approaches and ways to tackle your work.Your coaching relationship can also help you discover strengths and talents you may not have known existed. This can help you build your confidence as you grow in your position as a leader.4. Youll become a better leader.This, of course, is the whole point of the coaching practice. Depending on the coaching approach your coach uses, she will likely guide you to become more self-aware about your decisions and why you make them, how you can improve, how you can effectively delegate and use the competencies of your team members, and what steps you can take to both enhance your own career and the direction of your company. In short, youll become better at your job.Should you use a leadership coach?A leadership coach can offer many benefits to both junior and senior leaders alike. She can help you realize your own potential, as well as that of your team members and the entire company. A coaching relationship can persist for years and make you a stronger leader and professional.Whether or not you do decide to hire a coach, you should always seek out opportunities to evaluate your performance and grow on a personal and professional level. Attend industry events. Network. Solicit feedback from managers and employees alike. Accept constructive criticism. No matter what the situationeven one in which youve made a mistakeyou can take it as a learning opportunity and grow from it.

Choosing Emory Career Center Resume Writing Guide Is Simple

Choosing Emory Career Center Resume Writing Guide Is Simple What Emory Career Center Resume Writing Guide Is - and What it Is Not Writing a cover letter is quite a bit simpler in case you have a guide. In case you have publications or work samples that are connected to your job search, look at putting together one of your own. Multiple page resumes are usually only employed for high paying lokalitts. A cover letter template can direct you in writing the ideal cover letter to find that much sought after job interview. Your professional experience has become the fruchtwein important portion of your resume. There are various approaches to organize a resume. Chronological resumes are most popular, supplying a job-by-job listing of all your work experience. In fact, the individual responsible for reading your resume, isnt really reading it whatsoever. Things You Wont Like About Emory Career Center Resume Writing Guide and Things You Will Below that you will afterward put in th e name of the business and below this, you will put in the address. You may also place either the work title or the company name in the very first line based on whether you would like to emphasize the position or the corporation. Therefore, if you think you have the skills to have a position, youre want to convince the employer, even in the event you havent held a position identical to the one advertised. Too frequently, folks list any and every job theyve ever held when a more focused resume is more inclined to catch a prospective employers interest. Finding the Best Emory Career Center Resume Writing Guide A cover letter is among the absolute most important things you need to make to be able to catch the interest of your possible employer. The telephone number is another opportunity to present a professional image. A resume serves as an introduction to possible employers and is often the area where they receive their very first impression of you. The previous area of the c over letter template will state that you desire an interview. When you could be clear about what your readers needs are, you are prepared to look back on past experiences to specify which elements of your hintergrund to emphasize to be able to portray yourself as the suitable fit for the position. Now that the difficult work is completed, you ought to make certain everything is polished as possible. Also important to not forget is to pay attention to verb tense. An individual with limited experience, but robust writing skills can gather a compelling resume. Emory Career Center Resume Writing Guide Secrets That No One Else Knows About Career objective is normally the very first section in the resume. Choose chronological should you wish to demonstrate growth or highlight personal skills. You also ought to touch on the skills you possess, but you need to speak about how you will use them. The employment history in functional resume is much more different from what is offered in the standard resumes. The Good, the Bad and Emory Career Center Resume Writing Guide Make use of it and attempt to include everything youre good at, but only as long as they are related to the work description. Writing a resume may feel like an overwhelming job, but it serves as a critical component to the majority of job application processes. Do not write what you would like in work. If its a prior job ensure you write your bullets in past tense.